What Is the EU PPWR?
The Packaging and Packaging Waste Regulation (PPWR) is the EU's new framework for packaging design, labeling, and recyclability. It takes effect August 12, 2026, replacing the previous Packaging Directive.
As a regulation, PPWR applies directly across all EU member states — including packaging imported from overseas, such as from China.
Key PPWR Requirements
A quick overview of the requirements most relevant to brands sourcing packaging for the EU market.
Substance Restrictions
Packaging must meet strict limits on PFAS and heavy metals.
Packaging Minimization
Weight and volume must be reduced to the functional minimum, with empty space capped at 40% for e-commerce packaging.
Recyclability by 2030
All packaging placed on the EU market must be recyclable by the end of the decade.
Recycling Targets
At least 70% of packaging waste, by weight, must be recycled by December 2030.
Compliance Documentation
Businesses must provide an EU Declaration of Conformity and register for Extended Producer Responsibility (EPR).
What This Means for Your Business
If your packaging is sold into the EU — even if it's manufactured in China — PPWR applies to you. There's no exemption for overseas suppliers or smaller order volumes.
Brands that don't prepare now risk compliance issues, added costs, or delays as the August 2026 deadline approaches. The good news: we've already built our capabilities around these requirements.
How We Help You Stay Compliant
- Recyclable Mono-Material Design Packaging structures built from a single, recyclable material to meet PPWR recyclability requirements.
- Space-Efficient Structural Design Packaging engineered to minimize empty space, helping you stay within the 40% void ratio limit.
- PFAS-Free Coatings Materials and coatings selected to comply with PPWR substance restrictions.
- Compliance Documentation Support Assistance preparing the material and testing documentation needed for your EU Declaration of Conformity.
