Custom Kebab and Shawarma Packaging for Two Growing Arabic Restaurant Brands in Southeast Asia

FastFoodPak worked with a growing restaurant group in Southeast Asia to develop custom takeaway packaging for Kebabs & Kunafas and Abu Mubarak Mandi Rice. Although both brands belong to the same group, they required different solutions: one needed a complete visual packaging identity, while the other needed better shawarma packaging performance.

Rather than applying one standard format to both restaurants, we evaluated their menus, brand positioning, takeaway operations, food characteristics, and customer experience goals before developing restaurant-specific packaging solutions.

H2 Customer Background: Supporting the Growth of Two Arabic Food Brands

The customer operates two Arabic food brands serving people in the Southeast Asian market.While both brands belong to the same restaurant group, their positioning and packaging requirements were different.

• Kebabs & Kunafas focuses on a colorful and recognizable dining experience. The brand needed a coordinated takeaway packaging system that could communicate its personality from the moment customers received an order.
• Abu Mubarak Mandi Rice specializes in Arabic rice dishes, shawarma, and related takeaway foods. As delivery demand increased, the restaurant wanted to improve its existing packaging, particularly for products exposed to sauces, meat juices, and moisture during transportation.

The restaurant group therefore needed more than a manufacturer. It needed a packaging partner that could translate two different sets of brand and operational requirements into practical products. That’s what FastFoodPak is advantaged in.

H2 Customer Needs: Building Better Arabic Restaurant Packaging Solutions

H3 1. Build a Packaging Identity for Kebabs & Kunafas

This was a new packaging development project. The objective was not simply to print a logo on a standard box, but to build a recognizable packaging system around the restaurant’s purple visual identity.

• Packaging colors aligned with the existing brand system
• Consistent logo placement across different products
• Structures suited to different menu categories
• Materials suitable for takeaway and delivery
• An attractive presentation customers could quickly recognize

As a new packaging project, the brand needed a partner who could provide guidance throughout the entire development process. FastFoodPak has a lot of experience to help brands to grow from zero to further.

H3 2. Upgrade Shawarma Takeaway Packaging for Abu Mubarak Mandi Rice

The previous packaging did not consistently contain sauces and meat juices during takeaway and delivery. Leakage could affect cleanliness, weaken food presentation, and reduce customer satisfaction.

• Better leak resistance and food containment
• Improved protection during transportation
• A cleaner opening experience
• Easier packing for restaurant staff
• A more distinctive customer-facing format

This became a key food packaging upgrade project focused on both functionality and brand improvement. FastFoodPak has the ability to provide creative & durable packaging new arrivals to help brands occupy their market.

H2 Our Packaging Solution: From Brand Concept to Custom Food Packaging Development

H3 Kebabs & Kunafas: From Brand Concept to Packaging System

To support Kebabs & Kunafas, our team provided a complete packaging development service from concept to final production.

Instead of simply producing standard packaging, we worked with the customer to understand the brand style and recommend suitable packaging solutions.

1.Brand Color and Visual Alignment

We helped develop packaging designs that matched the brand’s purple color identity, ensuring that the takeaway packaging reflected the restaurant’s personality.

2.Packaging Structure Recommendations

Based on the customer’s food products and operational needs, we provided professional suggestions on suitable packaging formats, materials, and practical usage.

3.Creating a Memorable Customer Experience

The final packaging featured a vibrant and attractive design that helped the brand create stronger visual recognition and stand out in the competitive restaurant market.

H3 Abu Mubarak Mandi Rice: A More Reliable Shawarma Format

For Abu Mubarak Mandi Rice, we focused on solving the existing packaging challenges while creating additional brand value. Based on the customer’s requirements, we recommended an upgraded packaging structure designed specifically for shawarma wraps.

The new packaging solution provided:

• Improved structural stability
• Better protection during takeaway transportation
• Reduced concerns related to sauce leakage
• Enhanced product presentation
• More attractive packaging to enjoy food & share joy

Beyond solving functional issues, the innovative packaging format also created a more memorable unboxing experience. Compared with traditional takeaway packaging, the new design helped the brand create stronger differentiation from competitors and encouraged customers to share their food experience through social media.

H2 Customization & Manufacturing Process: A Professional One-Stop Food Packaging Solution

With more than 20 years of experience in food packaging, we understand that successful packaging projects require more than manufacturing capability. Our standardized service process helps customers improve procurement efficiency and reduce communication costs.

FastFoodPak coordinated packaging development and customer communication, supported by MaiBao Group’s manufacturing and supply chain resources. This allowed the restaurant group to source multiple packaging products through one coordinated partner instead of managing separate suppliers.

H2 Results & Benefits: Help Brands Improve Customer Experience and Market Presence

• Stronger brand recognition: The coordinated purple packaging helped Kebabs & Kunafas create a more consistent identity across takeaway orders.
• Improved takeaway performance: The upgraded shawarma format addressed concerns related to sauce containment, transportation, cleanliness, and presentation.
• Greater differentiation: Distinctive structures and visual elements helped both brands move beyond generic takeaway packaging.
• More shareable presentation: Visible branding and a cleaner opening experience created better conditions for customer photos, reviews, and social posts.
• More efficient procurement: Managing several packaging products through one source reduced communication and sourcing complexity.

The project shows that packaging performance and brand presentation should not be treated as separate objectives. An effective takeaway solution needs to protect the food, support restaurant operations, and deliver a consistent customer-facing experience at the same time.

H2 Building Long-Term Partnerships Through Better Packaging Solutions

We believe every packaging project represents more than a single order.

By understanding each customer’s unique requirements and providing professional packaging recommendations, we aim to become a long-term packaging partner for growing food brands.

From the early consultation stage, senior sales representative Cecilia stayed closely involved in the project. Her enthusiastic approach, extensive packaging experience, and professional understanding helped turn the customer’s concerns about quality, brand consistency, and sourcing efficiency into clear and practical requirements.

As the project moved through sampling and mass production, Cecilia continued coordinating with the production team to confirm artwork, structures, printing, and every agreed detail. This close follow-up helped the customer’s procurement team move through each stage efficiently and ensured the finished packaging matched the approved expectations. Their highly positive feedback reflected both the project result and the responsive, professional service behind our one-stop packaging partnership.

With superb service awareness and spirit, from brand-new packaging development to packaging improvement projects, we continue to help restaurants create solutions that combine functionality, creativity, and market value.

H2 About Maibao Group: Your Trusted Food Packaging Partner

Backed by Maibao Group, FastFoodPak benefits from over 20 years of experience in food packaging manufacturing and global packaging solutions.

With professional capabilities in packaging design, customization, and production, Maibao Group supports restaurants, food brands, and businesses worldwide with reliable one-stop packaging solutions.

From customized takeaway packaging to large-scale production, we are committed to helping brands improve their packaging experience and build long-term partnerships.